Demystifying the Social Media Revolution
Social media is increasingly at the forefront of press coverage
of worldwide events: from the protests in Iran, to the riots in
London. Katherine Salt, a local social media specialist,
seeing a lot of confusion about the impact of new media on
businesses has organised a one day conference called Social
Jersey. The conference is aimed at demystifying what social
media means for businesses, whether a large multi national or
smaller local business. Social Jersey is a taking place at
The Royal Yacht Hotel on the 13th October.
Katherine Salt states the reason for the conference "Is to help
cut through hype, misinformation and sales pitches that companies
are deluged with. Social media is here to stay whether we
like it or not and every business should be aware of how it's
changing the rules, the one day conference will allow participants
to fully engage with well respected industry professionals who aim
to demystify and inform on all aspects of Social Media in relation
to your business."
Two respected international speakers Eileen Brown, author of
Working the Crowd: Social Media Marketing for Business and Judith
Lewis, Head of Search at Beyond will be joining Katherine Salt to
share their knowledge on how social media can be used to grow your
businesses, increase your online search rankings and how to
avoid a PR disaster.
"We are so lucky that Eileen and Judith have been able to
find the time in their speaking schedules to visit
Jersey. Eileen previously worked for Microsoft and
specialises in corporate social collaboration and Judith is the 'go
to' person for optimisation and discovery. I am blown
away by the depth of their knowledge," says Katherine.
The conference will be brought to a close with a discussion
panel featuring representatives from local businesses who are
involved in online and off line marketing. Matthew Robins
from Webreality, and Luke Szkudlarek from e-scape will be providing
their take on how Web 2.0 is impacting local business.