7:45 Breakfast Club

Demystifying the Social Media Revolution

Social media is increasingly at the forefront of press coverage of worldwide events: from the protests in Iran, to the riots in London.  Katherine Salt, a local social media specialist, seeing a lot of confusion about the impact of new media on businesses has organised a one day conference called Social Jersey.  The conference is aimed at demystifying what social media means for businesses, whether a large multi national or smaller local business.  Social Jersey is a taking place at The Royal Yacht Hotel on the 13th October.

Katherine Salt states the reason for the conference "Is to help cut through hype, misinformation and sales pitches that companies are deluged with.  Social media is here to stay whether we like it or not and every business should be aware of how it's changing the rules, the one day conference will allow participants to fully engage with well respected industry professionals who aim to demystify and inform on all aspects of Social Media in relation to your business."

Two respected international speakers Eileen Brown, author of Working the Crowd: Social Media Marketing for Business and Judith Lewis, Head of Search at Beyond will be joining Katherine Salt to share their knowledge on how social media can be used to grow your businesses, increase your  online search rankings and how to avoid a PR disaster.

"We are so lucky that Eileen and Judith have been able to find  the time in their speaking schedules to visit Jersey.  Eileen previously worked for Microsoft and specialises in corporate social collaboration and Judith is the 'go to' person for optimisation and discovery.   I am blown away by the depth of their knowledge," says Katherine.

The conference will be brought to a close with a discussion panel featuring representatives from local businesses who are involved in online and off line marketing.  Matthew Robins from Webreality, and Luke Szkudlarek from e-scape will be providing their take on how Web 2.0 is impacting local business.