People in Jersey are being urged to support local businesses in a campaign called "Think twice - buy local."

Jersey business networking group the 7:45 Breakfast Club is offering large window stickers to shops that want to showcase their "localness".

As well as the shops, Jersey's consumers are also being urged to support local businesses.

Co-founder of the club, Rod Bryans, explained why this is important.
"In this challenging economic climate what we've got to be focusing on is keeping money on the island, flowing around the island and the best way to do that is to look around those local retailers who are suffering to some extent and give them your money."

However it isn't just about local produce that this campaign is supporting, but local businesses - even if the things they sell are imported.

Rod said: "Think Twice Buy Local" is simply a provacation to get people to think a little harder before they make a purchase. Its an attempt to keep money flowing through our community.
It's about people who have local employees, companies that are Jersey retailers who simply want to identify themselves as different from the national chains you see on the high street.
You spend money on a UK product 80% of the profit leaves the island. Spend it her and it helps people keep their jobs and adds to our local economy."

An audacious Tracey Turmel